Is Wix Good For eCommerce?

Wix is one of the best and most popular web development companies in the world. Not only is it great for building high-quality websites quickly and easily, it’s also one of the leading eCommerce platforms on the market. 

In terms of some of the most important areas like design flexibility, ease of use, pricing, and features, Wix is just as good, if not better, than the vast majority of similar brands such as Shopify, Weebly and BigCommerce. 

Is Wix Good For eCommerce

It allows you to sell just about anything from generic clothing to specialty cupcakes. Furthermore, Wix even provides support for digital goods like eBooks and audio files.  

In addition to the efficient site builder features, you’ll also be able to accept commission-free payments with Wix, as well as manage end-to-end fulfillment and establish custom shipping rules worldwide. 

How do I create an eCommerce site on Wix?

As mentioned above, creating an eCommerce on Wix is incredibly easy. You’ll  typically use a beginner-friendly drag-and-drop editor, so you can simply drag elements such as text boxes to exactly where you want on your pages. 

Furthermore, Wix helps to create a professional website for your business while taking care of many of the daunting aspects such as the dreaded HTML or CSS. There’s no need to ever know a single line of coding.

Just pick a template, customize it to suit your individual needs, and then hit publish – it’s as easy as that! 

We’ll now take you through a basic step-by-step guide to help make the creation process as simple as possible. 

  • Firstly, you’ll need to create an account with Wix. The sign-up process is super quick and should take no longer than half a minute – you’ll just need to provide an email address and a password. While you can start using Wix for free straight away, the free plan doesn’t unfortunately give you any eCommerce capabilities. It’s essentially an extended free trial to play around with the site builder, so no good for selling and making money. 
  • Once signed up, you’ll then need to navigate to the premium subscriptions and select “Business and eCommerce”. You can then select a plan based on the size of your website and business. It’s worth noting for peace of mind that Wix offers a 14-day money-back guarantee, so if you’re not satisfied with your choice you can always opt out or change plans within the first two weeks. 
  • To get started, there are two different methods: Wix ADI or Wix Editor. Wix ADI is their artificial intelligence website creator, so with this method you’ll have to answer a series of questions about your eCommerce site, and the platform, using artificial intelligence, will automatically design it in a couple of minutes. The Wix Editor, on the other hand, provides you with a template which you can customize to suit your business. 
  • Following the previous step, you now need to point your domain to your website. To do this, navigate to the Settings menu and click on “Domains”. From here you can either choose to buy a new domain name or connect a domain name that you already own. 
  • After connecting your domain, it’s time to get to the really serious stuff and set up the eCommerce functionality of your site. These are essentially the components that’ll allow you to sell your products online. So, you’ll need to add the products you’re selling, select payment methods and set up shipping regions. 
  • Finally, with everything set up and double checked, it’s time to publish. You’ll find the all important button in the top right corner of your editor. 

What are the pros and cons of Wix?

While Wix is undeniably a successful eCommerce platform, it doesn’t come without its faults. Listed below are some of the pros and cons to consider.  


  • Quick set-up if you want to start selling products as soon as possible
  • The interface is easy to use, even for beginners
  • Comprehensive Wix app market allows you to choose from over 250 free and paid apps to add extra functionality to your site
  • You won’t ever have to edit blindly as Wix shows you how your edits are impacting your website design
  • Multilingual sites enable you to grow your business globally
  • Plenty of advanced eCommerce tools, including abandoned cart recovery to alert customers who have left items in their checkout. 
  • Wix offers excellent value for money as one of the most affordable stores around.
  • No sales fees to stress about, or commission requirements. 


  • There are no stock management alerts to let you know when you’re running low on a particular product, making it difficult to scale
  • Fewer tools are provided than some other eCommerce solutions
  • With so much creative freedom, it can often get in the way of eCommerce best design practices

Does Wix eCommerce take a percentage of sales? 

Wix Payments is free to use and charges no transaction fees. In fact, Wix doesn’t charge transaction fees on any of its payment methods, setting them apart from other competitors such as Shopify who charge fees unless you use their in-house payment processor. 

However, all payment providers charge a processing fee, and Wix Payments is no different in this sense. The processing fee for debit and credit card payments is 2.9% of the transaction amount plus $0.30. This processing fee is the same in both the US and Canada, while it’s slightly less in EU countries (1.9% plus €0.30) and in the United Kingdom (2.1% plus £0.20). 

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