Whether you’re a small, independent business owner or you work for a large company, Woocommerce is a fantastic place to sell your products online. However, despite offering some fantastic templates, extensions, and payment processors, there is one question about Woocommerce that comes up time and time again.
If you’ve found yourself asking “Can I use Woocommerce for dropshipping?”, you’ve come to the right place! The simple answer is yes, you can use Woocommerce for dropshipping. But, there is a certain way you need to set it up.
Below, we’ll take you through a step-by-step guide on how to use Woocommerce for dropshipping. In the end, you’ll have a much better idea of what to do and you’ll be able to get on with selling your products easier than ever!
What is Dropshipping?
Before we start looking at how to set up dropshipping with Woocommerce, let’s take a moment to talk about what dropshipping actually is.
To put it simply, dropshipping is a form of eCommerce where the retailer doesn’t actually keep any physical stock on their premises.
Instead, the stock is stored by a third-party dropshipping supplier. When a customer buys something, their items are also picked, packed, and dispatched by the third party.
Dropshipping suppliers are fairly inexpensive and, best of all, you don’t need to worry about paying for a storage facility. This means that dropshipping is a great way to reduce your overheads, make money online, and generally make your life as a retailer much easier.
How Do I Start Woocommerce Dropshipping?
If from what we’ve discussed above, dropshipping seems like the ideal solution for your business, all you need to do is follow these simple steps to start Woocommerce dropshipping.
Step 1: Find the Perfect Dropshipping Products
This is potentially the most important step. After all, your online store needs products to sell! However, don’t just jump in and start selling anything and everything. Take some time to look at the perfect products and you’ll find you’re making a profit much faster than you expected.
But what are the perfect products? There are a couple of ways you can find them.
First of all, look at what products are trending. Anything that is on the rise as the hottest new product is guaranteed to be popular in the future. Head over to websites such as www.wish.com or www.kickstarter.com to see what people are talking about.
You can also think about targeting a specific niche as a way of finding the perfect products. If you’re running a niche store, you’ll have less competition as you’ll be targeting a smaller audience. In turn, your store will grow faster and you’ll have less of a marketing fee!
Step 2: Find a Woocommerce Dropshipping Supplier
Once you know what sort of products you’d like to sell, it’s time to source a dropshipping supplier. Dropshipping suppliers are fairly inexpensive but don’t make the mistake of going for the cheapest option possible.
If you do, you may end up with an unreliable supplier and this could easily damage the authenticity of your brand.
So, what makes a good dropshipping supplier? Here are a few things to look out for:
- Quality Products: If your dropshipping supplier has good quality products, there’s less of a chance of them being returned by your customers or bad reviews being left on your website. There’s also a higher chance of repeat business.
- Professional Staff: Trust your instinct, here. If your potential dropshipping supplier has a team of friendly, professional staff, there’s a good chance they know what they’re doing. It also means there’s a better chance that the staff will be able to supply error-free fulfillment and know how to run things smoothly.
- Reviews: Take the time to look at what sort of reviews and testimonials your potential dropshipping supplier has. If they’ve got loads of positive reviews, they would be a good choice. If you can’t find any or you suspect they’ve hidden or removed anything negative, it’s best to avoid them!
- Flexible Minimum Orders: Finally, it’s a good idea to choose a dropshipping supplier that is flexible with their minimum order quantities. This is especially true if you’re a new business working with a limited budget, as you’ll only want the smallest quantity possible, to begin with. Find out if they are willing to negotiate with minimum orders and, if they are, consider them as a good dropshipping supplier.
Step 3: Create a Woocommerce Dropshipping Site
Once you’ve completed the first two steps and your products and dropshipping supplier are in place, you can go ahead and create a Woocommerce site.
If you’re new to online retailing, this might seem like a fairly daunting task. However, Woocommerce makes things really easy for you by taking you through each step of the process.
Step 4: Customize Your Woocommerce Dropshipping Store
As soon as you’ve created your store, you can start customizing it and adding your products. Again, Woocommerce will take you through each step of this process so that it’s as easy as possible.
Customizing your store gives you an opportunity to start creating a brand for your business, too by allowing you to choose the layout and color scheme. You can also add any logos you’ve had designed for your business here as well.
Step 5: Build Brand Trust & Authenticity
As soon as your store is created and you’ve added your dropshipping products to your site, it’s important to start building trust and authenticity for your brand. This gives your customers the feeling that you’re a professional store and, as such, they’ll be more likely to spend some money on your products.
There are a few easy ways to build brand trust and authenticity. First of all, add an ‘About Us’ page to your site.
Here you can talk about your brand’s ethos and when the company was founded. This is also an excellent place to mention and special licenses you have that could help build further trust.
You can also add a social proofing tool to your website to help show customers how many sales you’ve made. As this number grows, so does the customer’s trust in your store’s authenticity and service.
Step 6: Use Additional Dropshipping Plugins
The final step in starting dropshipping with Woocommerce is to install a dropshipping plugin. This will allow you to create a fully customized store while still offering your customers a no-fuss, online shopping and delivery experience.
Some of the best dropshipping plugins for Woocommerce include “Beekeeting for Woocommerce”, “Spocket”, and “WooDropship”.
There you have it, everything you need to know about using Woocommerce for dropshipping. As you can see, it’s fairly straightforward and, most importantly, it’s a super-effective way of giving your store and your customers a seamless online shopping experience.